Sabine Allaeys, MiniFizz
MiniFizz. Dress-up & shopping
Sabine is an ottb! “Out of the boxer”
MiniFizz, a cocktail of Facebook, Fashion, Virtual dressing room, secondlife, WII, Eshopping, SocialNetwork, LinkedIN
targetgroup Young Girls (15-25yrs) playing around, finding out who they are.
PRINT media is being used to attract these Girls!!!
Another example, print is not dead!
The Idea is: play with the brandcollections, like Billanong and Converse, and buy!
But the users don’t pay, but play.
The advertisers will pay, its their collection the can show here.
MiniFizz is using full range of SN tools and is plugable with Flickr, Facebook etc.
This was a product pitch, wasn’t it? nevertheless interesting, playing with real brands!
