Think Tomorrow 2008

Special thanks from An de Jonghe

An we thank you!

For this wonderfull organized event!

Well done!

Let’s have a drink on this result :)

See you again on Twitter

PITCHES

1. allejobsinleuven.be high google ranking and easy to use.
   
2. synergetics awesome preso, check their site!
3. Wygwam the bleeding edge, we bleed, you’ll take the advantage.
4. Knowledge Plaza a cartoon pitch? cool.
5. Istockcv cv 2.0, “Monster model? No that is ugly and useless!”
   
   
   
6. Winkwaves Close your eyes and image you are in… a bar!
   
7. Xpertize e-recruitment specialist, a pitch entirely from paper?
8. Paladares, local social life multiplier, google yourself. I can’t find it :(
9. Wwaow.com where writers and readers meet!
10. IntroNiche Relevant low budget marketing, The smart way.
    
    the pitches were well organized and sharp 3 minutes each!
    
    Final minutes are left for Actonomy: collaborate in HRM 2.O!
    
    

Sabine Allaeys, MiniFizz

MiniFizz. Dress-up & shopping

Sabine is an ottb! “Out of the boxer”

MiniFizz, a cocktail of Facebook, Fashion, Virtual dressing room, secondlife, WII, Eshopping, SocialNetwork, LinkedIN

targetgroup Young Girls (15-25yrs) playing around, finding out who they are.

PRINT media is being used to attract these Girls!!!

Another example, print is not dead!

The Idea is: play with the brandcollections, like Billanong and Converse, and buy!
But the users don’t pay, but play.
The advertisers will pay, its their collection the can show here.

MiniFizz is using full range of SN tools and is plugable with Flickr, Facebook etc.

This was a product pitch, wasn’t it? nevertheless interesting, playing with real brands!

Hendrik Deckers, CIOnet

About Building Niche Networks….

Start your own NETWORK, that is the best way to network!

me: It’s easy… look at possibilities at NING but also at twitter, where you decide what your network is about.

Howto on building NicheNetwork

- Target community: what are criteria to join, what will be their contribution, what  will they get for it, what is in it for them? Who do we want to serve.

- Attraction of a network: Unique members must be part of the network and Unique content will attract people. With this you make people want to join!

- Online and Offline meeting possibilities

- Business model: member, sponsor or advertising

- Ecosystem: what is the value for the stakeholders (members, advisory board, sponsors, advertisers, media partners, network partners, industry experts etc.)

- Build or Buy: which technology will we use: opensource or white label.

Am I too late???

No there are still thousands to build. Make networking your own, build one your own. Put your passion on the net!

So that’s how to do it. Thanks for sharing!

Bas van de Haterd, Professional Medler

What is recruiting?

I wanted to answer, but I am not allowed, so Bas van de Haterd says “you know my preso already!” He is right.

Social Software are tools, to do what we do already, but now it is clear and visible.

Figures Bas shows are massive:

20mln people in Linkedin
5 mln in Xing
6 mln in Hyves, of which 5 mln from Holland.

Myspace approx 250mln!

Don’t need to talk about the numbers, ROI, to gain from Recruiting in Social Networks.

How to do this:

“Use” your network of “people you trust”.
but think of incentive, like favor, lunch or money?

Recruiting is like dating: don’t ask go for THE (?) question on the first date.

Social network recruitment amongst Alumni, is good for boomerang recruitment.

Me: other budget recruitment

Learn to walk:

connect in Myspace, Linkedin etc.
create your own NING
launch your own social network


USE IT don’t ABUSE IT

Well done, do’s and don’ts in SN explained clearly!

Sagi Richberg, Vshake

Group Gain, Group Buying Revolution!!!

which is not a new concept, mercata, mobshop, accompany

Wow Sagi speaks fast!

Get in touch with Sagi via LI

This about BUYER Power

Buyers leverage their social networks to do something productive» saving them money.

Also look at:

Utest, Kaboodle.com, fundable.com, pawspot, etc.

Wow, that was it already! Cool Preso!

Emeric Ernoult, Affinitiz.com

Web 2.0 for business, Hype or Opportunity

Ofcourse Opportunity, Web 2.0 is everywhere.

The 2 main concepts: Content and Socializing

Business still don’t get it, it is still a mystery how to use web 2.0. Therefor some examples how to use is as the new marketing/communication channel.

Basics in internet:

presence and audience

The recipe on 2.0:

1. make clear why should people socialize or make content under your brandname
2. provide tools for your audience
3. show audience the way how to moderate or animate their space

Than make your goals clear, value them and make sure you get there!

E.g. French Lawyers
wanted to increase visibility on the web, benefit from better image (modern, not old school), being present to people with legal questions (Google)

Here is the result of this 2.0 thinking for the French Lawyers

Applying the recipe by:
bringing value to individuals
providing user-friendly blogging tool
the right animation / moderation

ROI in this case after 8 months:
850 lawyer’s blogs
10K legal articles
20K comments
and counting
75% of traffic is via Google :)the cost per visitor was brought down to 0,07 Euro per visitor, where it was 1 Euro per visitor with bannercampaings.

The goals were:

more visibility for legal profession
Bring back banner costs

Interesting case, Well done! Thank you!